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Manufacturing Services, Where India Can Excel

by Indra

June 20, 2006

Readers Write

 

Can India make its significant presence in manufacturing sector? India is trying to come up in big way both in direct manufacturing as well as for providing manufacturing related services starting from R&D, product development, design, testing, prototype manufacturing, production engineering, tooling, contract manufacturing, and even efficient operation management services. Some recent development in industries is significant.

US-based diesel engine major Cummins expects to source close to $500 million (about Rs 2,295 crore) worth of engines and auto components from India by 2010 from its present base of $150 million (about Rs 688 crore).

Germany-based Bosch is expanding for the manufacturing of high-end components such as electronic stability program (ESP) and anti-lock braking systems (ABS) in India in the coming years. Bosch recently commenced the production of common rail high-pressure pumps from the company's Bangalore facility. Bosch has invested close to Rs 550 crore for manufacturing common rail diesel systems in India as part of the Rs 1,800 crore funds earmarked for the country till 2008. Against a high-cost location, India provides the price benefits of manufacturing in the range of 10-20%.

Consumer electronics and home appliances major LG Electronics India recently announced the commencement of operations of its greenfield facility for Optical Digital Devices (ODD) at Ranjangaon, near Pune. The plant is the LG's exports base. The ODDs manufactured here will be used for exports predominantly to the European countries. As reported, the DVD writer plant in Ranjangaon is the second-largest DVD writer plant in Asia with a capacity to produce 10 million DVD writers per year on a three-shift basis.

Virtually every global phone manufacturer has either set up or is setting up manufacturing facilities here. Is India becoming a major handset-manufacturing hub? Even in newer sectors of manufacturing, foreign manufacturers today look positively towards India because of certain obvious advantages. Haworth (India) Pvt Ltd, the wholly owned subsidiary of Haworth Inc, one of the world’s largest office furniture manufacturers, has decided to make India its manufacturing hub for Southeast Asia and the Middle East by 2010.

Many indicators are showing the reappearance of India as major manufacturing nation. Surprisingly, besides the obvious names like IT majors Infosys, TCS, Wipro, Satyam Computer and the Reliance Group, the manufacturing companies such as Tata Motors, Bajaj Auto, TVS Motors, Mahindra and Mahindra, Bharat Forge and Crompton Greaves have also found place in the elite list of 100 companies from the rapidly developing economies prepared by the Boston Consulting Group, a US-based international strategy and management consulting firm.

With the background of huge maintenance and services knowledge base as one of the largest users of defense equipment for army, navy and air force, railway and other transportation related technologies, and advanced technologies used in satellites, missiles, space and nuclear technologies, India has a great potential to become a big player in the product related services An interesting news item shows how and where India can make a mark. Recently, Rosoboron service (India) has entered into an exclusive contract with Oberonprom of Russia to offer exclusive after-sales services for all Russian helicopters currently in service including the Kamov 25, 28, and 31 series with the navy; Mi 8, 17 and 26 with the air-force; and Mi series with the army.

Oberonprom is an integrated helicopter manufacturing company in Russia aims to become one of the world's largest helicopter companies, dealing with design, development, production, sales, and servicing of all makes and types of Russian origin helicopters.

General Electric (GE) is angling for contracts to build maintenance and repair facilities in the country and has bid for a huge defense R&D organisation project. GE is in talks with national carrier Air-India and state-owned aircraft maker Hindustan Aeronautics Ltd (HAL) to set up maintenance, repair and overhaul (MRO) facility.

India has been the user and even manufacturers of high tech products- aircrafts, high-end computers, heavy-duty earth moving machines, machine tools of many companies such as Boeing and Airbus, IBM, Caterpillar, Komatsu, Hitachi, and Mitsubishi. India has and can develop and provide human resources for producer related services. New entrepreneurs may develop capabilities for repair and maintenance of the products for the entire global market. Cost of the human resources, knowledge of language, and managerial skill will provide the competitive advantages. Even with better supply chain management, India can even become the hub for the repair activities. Students from IITs, IIMs and other institutes must get some orientation for getting into these potential new sectors as entrepreneurs. The government, CII, and FICII can move in big way for attracting entrepreneurs in this business that can create a huge potential for employment.

 

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