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Lessons in Media Management

By T. V. Sinha

Mar. 23, 2008

Readers Write

 

Have a look at the blog of the great moralist Rajdeep Sardesai.

http://www.ibnlive.com/blogs/rajdeepsardesai/1/50559/goan-with-the-wind.html

The same Rajdeep Sardesai who does not hesitate to use terms like Biharisation http://www.ibnlive.com/blogs/rajdeepsardesai/1/33/maharashtra-the-new-bihar.html to describe crime of any hue is disturbed that Goa's image is getting sullied due to Keeling murder.

It is a case of crime, of murder. If I am not mistaken, the primary duty of a state is to maintain law and order and prevent crime. In Goa, most politicians, whether the CM or other ministers, have taken turn to publicly blame the parenting, family value and god knows what else for the crime. I have not heard even an opposition leader to point the failure of the state to act in time. No one of any stature from the state government thought it fit to explain why the investigation was shoddy and why the accused was not arrested until the mother of the murdered made such a noise about the affair.

The great moralist Rajdeep does not see anything wrong in it. He is more worried about the image of his beloved state. I can only compare the news with the way the likes of Rajdeep react when a much smaller incident takes place in Bihar which they roundly condemn. Take the case of the minister of rural development Raghuvansh Prasad Singh. Reader's will recall his family was accused of employing children for ploughing the field with pictures showing what was clearly giving 'henga' or 'chowki' Or the case of Anant Singh, MLA, wrongly accused of murdering a Muslim girl which DNA tests proved was totally false. Or the thrashing of the motorcycle thief which was relayed ad infinitum on TV.

What are these if not instances of double standard - of morality being made into a hand maiden of convenience?

As a Bihari, it is perhaps best to take this as a lesson in image management. It is also an opportunity to analyse how Bihar's image has been tarnished by the media to suit their end of selling their channels and earning their ad revenue.
 

Comments:
I am 100% in agreement with the above statement. Journalists like Rajdeep, Prabhu and the faces equivalent to these personalities play one of the major roles in presenting negativism about a particular state only for cheap publicity and nothing else.

The best way to understand Rajdeep's cheap publicity of his channel IBN 7 can be seen on its news only. They keep repeating the same news either of a bar girl or a gay Indian for a whole day and even they can present it in such a way as if all the nation is mere a gay to them.

Now when his state, i.e. Goa, has brought a nationwide shame for all of us then they are not showing any kind of news related to that matter. This very incident can tell their cheap mentality.

Believe me, I am listening this news on BBC UK almost every hour and am feeling shameful to talk to my British friends in the college. - Pramod Tiwary - Mar. 24, 2008

This is a not an isolated incidence. This kind of double standards is employed all the time.

On Sept 29, 2006, an entire Dalit family was brutally murdered by higher caste criminals in a Maharashtrian town. This was not reported in national newspapers such as Times of India or Hindustan Times for next month and then it was reported on back page. First time, I learnt of the incident was in late 2007 through an article in Wall Street Journal!*

People protect their own. That is what is going on. If there are Biharis in these big press establishments at all, for reasons known to them - they prefer to keep quiet.

We Biharis might think ourselves as Indians but other Indians treat themselves as our colonial masters. Till we develop as another reader called it 'Bihari Subnationalism", things are not going to change. - Sanjay Kumar, Massachusetts, USA - Pramod Tiwary - Mar. 24, 2008


* Source: Wall Street Journal: 12/27/2007 -

UNTOUCHABLE
Brutal Attack in India Shows
How Caste System Lives On
By YAROSLAV TROFIMOV
December 27, 2007; Page A1

KHAIRLANJI, India -- Not long ago, the Bhotmange family was a showcase of how Dalits, the former "untouchables" at the bottom of India's caste ladder, are improving their lot amid the nation's economic boom.

Forgoing his ancestral occupation of handling rotting cow carcasses, Bhaiyalal Bhotmange set up a tiny wheat and rice farm in this village. The income enabled him to buy a cellphone and educate his three children. His 17-year-old daughter learned English, a rarity here. A son studied computers and enrolled at a local college. "I knew that only through education can we uplift our status," Mr. Bhotmange says. "This was my dream."

Last year, the dream ended. A mob of higher-caste neighbors, angered by the family's refusal to accept their destiny as the lowliest of the low, attacked their home. Mr. Bhotmange's wife and children were dragged out and murdered, their bodies dumped in a canal. Mr. Bhotmange, who had managed to flee, is now a refugee in a nearby city, afraid to venture into Khairlanji.

The killings and their fallout show how the rising aspirations of India's most downtrodden can exacerbate age-old social tensions. A prolonged economic boom has improved the lot of millions of the nation's poorest, including Dalits. Still, despite a ban on "untouchability" and decades of affirmative-action aid to Dalits, the rigid stratification imposed by the Hindu caste system is proving resistant to change, sometimes violently so. ....

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