Patna: Relying heavily on propaganda slogans using colloquial, catchy expressions that is certain to attract rural voters, Chief Minister Nitish Kumar is hoping to coast to victory in the next year's state Assembly election with the help of Bharatiya Janata Party (BJP) that has already declared its support for Kumar's re-election.
On Monday, the Janata Dal – U unveiled its new slogan 'Kyon Karen Vichar, Theekey To Hain Nitish Kumar' printed on a large hoarding installed at party headquarters on Birchand Patel Marg in Patna.
A second hoarding also went up simultaneously stating "Sachcha Hai, Achcha Hai; Chalo Nitish Ke Saath Chalen".
The two signs are being seen as the sound of the election bugle as Nitish Kumar prepares to retain his seat for the third time in 2020. He was first elected Chief Minister in 2005 under the NDA banner followed by repeat in 2015. For a brief period between May 20, 2014 and February 20, 2015, he relinquished his seat for Jitan Ram Manjhi following his party's poor showing in the 2014 Lok Sabha elections only to take it back from him once the focus shifted back on Manjhi's failure to govern beyond his caste-based agendas.
The latest slogan is said to be the brainchild of JD-U national secretary Upendra Kumar who borrowed the idea from the last election cycle mantra 'Bihar Mein Bahar Hai, Nitishey Kumar Hai" – a slogan credited to Kumar's close aide and political strategist Prashant Kishor, now on the payroll of Mamata Banerjee, Trinamool Congress chief and West Bengal Chief Minister.
Meanwhile, Rashtriya Janata Dal (RJD) whose office is right next to JD-U office on Birchand Patel Marg, answered JD-U's slogan by its own slogan saying 'Kyon Na Karen Vichar, Bihar Jo Hai Bimar?"
The RJD poster shows a map of Bihar that is covered with images of Acute Encephalitis Syndrome (AES), a disease that took many lives this year in the state; murder, robbery, flood, and draught to deppict Bihar was a 'diseased' state that was doing horrible under the leadership of Nitish Kumar.BLOG COMMENTS POWERED BY DISQUS